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Best of Gwinnett Winner in Audiology Practices!

Generations Magazine
Best of Gwinnett Winner in Audiology Practices!


Hearing Aid Factory Outlet

5900 Sugarloaf Pkwy, Lawrenceville, GA 30043

Daughter’s hearing loss inspired parents to open hearing aid business

First there was the ear trumpet. Invented in the 17th century and considered the first device to help the hearing impaired, these trumpets came in a number of shapes and sizes and were made of everything from sheet iron to animal horns. By the late 18th century technology had improved. The collapsible ear trumpet was invented.

The first hearing aid was designed thanks to Alexander Graham Bell’s 1876 invention of the telephone, which included technology that could control the loudness, frequency and distortion of sound. Through the years, technology really did improve and now there are Bluetoothenabled devices.

Gwen Cantrell knows about every hearing aid that’s out there.

It was her daughter Trinity, now 20, who has been profoundly deaf since the age of two that inspired her family to get into the hearing aid business. Ear infections caused the loss of her hearing and today, she is legally deaf without her hearing aids.


In 2015, Cantrell and her husband decided to open their own business, Sugarloaf Hearing Aid Factory Outlet.

“It’s been great ever since,” Cantrell said. “When I opened my office, I had all sorts of hearing aid companies wanting me to sell their product. My pre-requisite for that was ‘you’ve got to be able to fit my daughter.’ If they couldn’t fit her, I wouldn’t represent their product.

Siemens was the only one who could fit her and make her hear like never before.”

Cantrell said Siemens partners with her around Christmas as she does a Christmas Wish for the Fish Radio Station in Atlanta. “We gift hearing aids to people who have been nominated throughout the year,” Cantrell said.

The business is enjoying its 8th year inside Sugarloaf Mills Mall in Lawrenceville and offers a range of services. For details, visit

Sugarloaf Hearing Aid Factory Outlet won Best of Gwinnett for 2021 in audiology practices. Cantrell and her husband, Joseph, who is a police officer for the Loganville Police Department and does youth investigations and community policing, are the parents of eight children ages 9, 19, 20, 28, 29, 30, 32, 33 and have 20 grandchildren.

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